Today I shall illuminate you with some wise words on Linked In Business Pages – which until recently sounded terribly dull to a girl who would much rather be window shopping for diamonds than sitting at a computer screen making yet ANOTHER page on a social media site – but I soon found that the real diamonds lie within our grasp, and you don’t need to be a craftsmen or expert to fashion them into something incredibly valuable.
Having only just finally created one of my own, I can now affirm that during all those intervening years before I created this first Linked In Business Page, I must have been certifiably bonkers for not having done it earlier. For I discovered that this free additional offering of those adorable Linked In people is an absolute diamond. A free magnet for new business connections, and a fertile garden for nurturing existing business relationships.
The “I probably have a LI Business Page” delusion
There is an insane delusion (I confess my darlings – I too was once so deluded) that LI automatically creates Business Pages for us without us noticing.
No they don’t.
You will find people saying “I probably have a LI Business Page” which means they assume they must but they can’t quite remember how it got there, or where it is. Of course, if they try to find it, they will discover that it isn’t there – yet!
What to do when the delusion is discovered
You need to spend at least half an hour creating your own LI Business Page following their blonde-proof step by step instructions.
Where is the ‘create a business page’ link and why is it harder to find than a Tiffany bracelet in an Argos catalogue?
- Simple! Log into Linked In and click on your profile
- On the small address bar near the top you will see Interests (this is where your groups are hidden as well)
- Click on Companies – and on the right of the page you will see a link to create your own company page
Why do I need a Business Linked In Page?
And a Business Page allows you to interact and engage with potential clients or strategic partnerships in ways you just can’t do, using only your profile page.
Makes your page look prettier
The very best thing about having a Company Page on Linked In is that your lovely logo gets displayed on your personal profile business listing as well, making it look so much prettier. You may have to re-edit that listing first though so that you choose the company name again from the list provided, only this time it will appear with your logo!
No point having a new pair of Gucci shoes if you don’t wear them out!
“What do I do now, with my LI Business Page”? I hear you cry……
Well here are some ideas (with thanks to a very useful article I recommend you read on Social Media Examiner)
You have a Products and Services page included, so you can provide direct information about your products, what key services you offer. For example, you can include:
- client testimonials
Do you have a white paper you have produced and want to share? Or Ebooks? Or webinars you are hosting? Or clients who want to rave about you?
You can share all of this on your Business Page.
Choose who you invite to the party
Sometimes we have something to share but we don’t want just anybody to see it – so LI allows us to share to just those people (company directors, small business owners etc) in the locations we choose, so what we share from our Business Page will always feel relevant and appropriate to the target audience.
After you have been sharing your collaborators best content, as well as your own of course, you will want to see which kind of content your Business Page followers really like, at what time of day they are most likely to respond with a ‘like’ or a comment – and Linked In does all the measuring for you.
So what are you waiting for? Create your Company Page, add a Company Follow Button (with the help of developer.linkedin.com ) to your website and blogs to get those business owners following your page, seeing your terribly interesting updates ping up on their newsfeed, and watch those healthy relationships grow!
Never mind diamonds – when you run a business, it’s Linked In Business Pages that are a girl’s best friend!